Press
Sagmeister & Walsh: Beauty
11 May to 15 September 2019
After his greatly successful Happy Show, the graphic design superstar from New York Stefan Sagmeister will be back at the Museum Angewandte Kunst in 2019. In his new exhibition project Beauty, developed in collaboration with his studio partner Jessica Walsh, he’ll now deliver a very personal – and visually impressive – plea for the appreciation and enjoyment of beauty.
With spectacular interactive installations, the renowned design duo Sagmeister & Walsh will take visitors along on a sensually pleasurable search: what is beauty and why do we feel attracted to it? They’ll cite numerous examples from product design, urban planning, architecture and graphic design in an endeavour to demonstrate that the beautiful actually works better. With the aid of insights from psychological aesthetics, history, philosophy and the natural sciences, Sagmeister & Walsh take the view that beauty is more than a purely superficial strategy: it influences our everyday lives, stimulates our perception and makes the world a better place.
Sagmeister & Walsh: Beauty is a joint exhibition of the Museum Angewandte Kunst, Frankfurt am Main and the MAK Vienna. It was curated in Vienna by Kathrin Pokirny-Nagel and will be coordinated by Peter Zizka at the Museum Angewandte Kunst.
It is being realized with support from the Dr. Marschner Stiftung. The Premium Partner is Swarovski. The Associated Partner is Jaguar. The sponsors are the companies wienholding and Merz Pharma. The exhibition is also receiving support from, among others, Zumtobel, Master & Dynamic and Beiten Burkhardt Rechtsanwaltsgesellschaft mbH.
