Press

Frankfurt Modernism 1919–1933

19 January - 14 April 2019

Press preview: Thu, 17 January 2019, 11 am
Exhibition opening: Fri, 18 January 2019, 7 pm

In the 1920s, Frankfurt am Main became a centre of modern design. On the way to a new metropolitan culture, the city’s designers developed new forms for all areas of life. “New Frankfurt” was far more than just the well-known housing construction programme initiated by Ernst May. Starting in the 1920s, the big-city utopia was a universal vision encompassing fashion, interior, industrial, product and communication design. The applied and free arts together infused all areas of human life with new forms. Hand in hand with forced industrialization and the development of urban communities, New Frankfurt sought to create a modern urban society.

Prospekt Fa. Fuld, Frankfurter Telefon Max Bittrof, um 1930 Sammlung Albinus im Museum Angewandte Kunst

Among the key protagonists were the reconstructed trade
fair centre, the city’s building department and the Frankfurt art school, which underwent
significant reorientation under Fritz Wichert. For Modernism along the Main river, however,
Frankfurt is also indebted to other associations and interest groups dedicated to new design,
as well as a considerable number of private entrepreneurs . With their work, they all played a
role in the campaign to reshape the city aesthetically and socially in the spirit of New
Frankfurt.
The exhibition will paint a multifaceted picture of this fresh departure in product, interior and
advertising design, fashion, music, film and photography, and shed light on the creative
networks in the metropolis on the Main. It will examine the question of whether fundamental
societal changes should also involve aesthetic transformation, and, if so, in what way, and
how ‘the new’ comes about. It is part of a cooperative project being carried out by three
Frankfurt museums (Museum Angewandte Kunst, Deutsches Architekturmuseum,
Historisches Museum Frankfurt), the Forum Neues Frankfurt and the city of Frankfurt am
Main. The joint initiative represents the Main metropolis’s contribution to the hundredth
anniversary of the Bauhaus.

Curators
Grit Weber, Annika Sellmann, Prof Dr. Klaus Klemp, Prof Matthias Wagner K


Press Images


Founded by

Kulturstiftung des Bundes english
100 jahre bauhaus
Hessisches Ministerium für Wissenschaft und Kunst
Kulturamt der Stadt Frankfurt am Main

Supported by

Speyer'sche Hochschulstiftung

Part of

Neues Frankfurt

Media partners

FAZ
Journal
hr info

Hotel partner

Flemings