19 January - 14 April 2019
Press preview: Thu, 17 January 2019, 11 am
Exhibition opening: Fri, 18 January 2019, 7 pm
In the 1920s, Frankfurt am Main became a centre of modern design. On the way to a new metropolitan culture, the city’s designers developed new forms for all areas of life. “New Frankfurt” was far more than just the well-known housing construction programme initiated by Ernst May. Starting in the 1920s, the big-city utopia was a universal vision encompassing fashion, interior, industrial, product and communication design. The applied and free arts together infused all areas of human life with new forms. Hand in hand with forced industrialization and the development of urban communities, New Frankfurt sought to create a modern urban society.
Among the key protagonists were the reconstructed trade
fair centre, the city’s building department and the Frankfurt art school, which underwent
significant reorientation under Fritz Wichert. For Modernism along the Main river, however,
Frankfurt is also indebted to other associations and interest groups dedicated to new design,
as well as a considerable number of private entrepreneurs . With their work, they all played a
role in the campaign to reshape the city aesthetically and socially in the spirit of New
The exhibition will paint a multifaceted picture of this fresh departure in product, interior and
advertising design, fashion, music, film and photography, and shed light on the creative
networks in the metropolis on the Main. It will examine the question of whether fundamental
societal changes should also involve aesthetic transformation, and, if so, in what way, and
how ‘the new’ comes about. It is part of a cooperative project being carried out by three
Frankfurt museums (Museum Angewandte Kunst, Deutsches Architekturmuseum,
Historisches Museum Frankfurt), the Forum Neues Frankfurt and the city of Frankfurt am
Main. The joint initiative represents the Main metropolis’s contribution to the hundredth
anniversary of the Bauhaus.
Grit Weber, Annika Sellmann, Prof Dr. Klaus Klemp, Prof Matthias Wagner K
An extensive exhibition catalogue has been published by av edition.
German, 304 pages, paperback with flaps, 350 illustrations, 16.5 × 24 cm, 39 Euro at www.avedition.de
or in the museum for 29 Euro (20 Euro for registered representatives of the press) during the exhibition.
The catalogue was realized with support from the Georg und Franziska Speyer‘sche